Clear Channel uses digital billboards for Madonna single launch

Madonna's new single Give Me All Your Luvin launches today (Feb 3) utilising Clear Channel's extensive international media platform.

The full-length music video will run simultaneously on Clear Channel Outdoor billboards in highly visible locations in New York, Las Vegas, London, Paris, Oslo and Helsinki, and a further 1,600 digital billboards around the world.

Clear Channel UK has partnered with Global Radio’s Capital FM network to launch the single on air at 2:00pm while the four minute video is played out on more than 500 digital displays across the UK.

“The global launch of Madonna’s new video using out-of-home combined with radio advertising is a ground breaking moment for the industry," Matthew Dearden, CEO of Clear Channel UK said. "Clear Channel has been passionately promoting the possibilities the medium can offer and we are very proud to have worked with Madonna’s team to deliver a globally synchronised launch using landmark digital sites across our network.  This launch perfectly demonstrates the flexibility of the medium and the power that out-of-home advertising has in helping clients promote their brands.”

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