Rapid Retail expands into Europe

Rapid Retail, the UK-based supplier of portable shop and retail units, is excited to announce the appointment of Céhère Capital as its retail and merchandise agency in France and Belgium. Céhère Capital will help Rapid Retail develop its presence across the Channel.

Commenting on Céhère Capital’s appointment, Nick Daffern, Rapid Retail’s Managing Director, said: “I am thrilled that Céhère Capital will become Rapid Retail’s agency in France, a country which is, undoubtedly, one of the top sporting nations in Europe. Christophe has made a great success of his agency Troisième Ligne and will be a significant asset to us. We very much look forward to working together and seeing our expansion plans in France come to fruition.”

Christophe Rousseau added: “I am delighted to be representing Rapid Retail in France. Having worked closely with Nick in reaching a deal with Valenciennes Football Club towards the end of last year, Rapid Retail demonstrated that they fully understand the complexities of managing high volume crowds in a short period of time. 

With an impressive client list, including Manchester United, Manchester City, Arsenal, Barcelona and Inter and AC Milan, I am delighted to be given the opportunity to expand Rapid’s business in the French marketplace.”

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