Jockey Club Venues targets corporate events

The Jockey Club launches Jockey Club Venues on February 29, a 14 strong collective comprising 80 large event spaces and 230 breakout rooms at the likes of Aintree, Cheltenham, Newmarket and Sandown Park.

Targeting festival promoters and organisers of experiential campaigns as well as corporate and agency buyers, profits from non-race day activities will be ploughed back into the sport, helping event planners to demonstrate corporate social responsibility.

"The launch of the brand is a very strong message from Jockey Club Racecourses that we value and want to further appeal to our non-race day market," group operations director, John Baker, said. "For some time, many of our locations have individually attracted a wide gamut of events; the time has come to maximise on our people and products."  

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